Marketing automation

Driving roi through marketing innovation

The old way isn't working.

Today’s business landscape is rapidly evolving and as a marketer, you are faced with increased complexity and greater accountability. In order to ensure that you are seeing ROI on your technology investments and running effective campaigns, you need to continually evolve and innovate on your marketing practices and solution.

You can keep your marketing automation platform running with some basic support, but it just isn’t helping you respond to some common issues:

  •  Not enough resources
  •  Only using a fraction of marketing automation tool functionality
  •  Disparate CRM and marketing tools
  •  IT team lacks the bandwidth to execute marketing tasks
  •  Not enough skills to own a marketing automation tool
  •  When one piece of the process breaks--everything breaks

Team with a marketing innovation expert

Our experts become an extension of your team so you can get the most out of your technology investment by running fast and effective campaigns. We provide you with a cost effective resource in one simple low-cost monthly plan to ensure that you are constantly strategizing and optimizing--so you can grow.  

Vertical Focus for Marketing Automation offers a dynamic range of post go-live marketing solutions:

  •  Works to create a co-dynamic sales and marketing organization
  •  Integrate and segment your CRM instance
  •  Implement proactive revenue management
  •  Campaign development and execution
  •  Creative asset development--email, landing page, microsite
  •  Create relevant reports and dashboards
  •  Contact list segmentation
  •  Design lead nurture and lead scoring programs
  •  Web development and consulting
  •  Mobile apps, UX consulting
  •  Digital reputation and deliverability monitoring
  •  Testing strategies A/B, multi-varient
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Vertical Focus for Marketing Automation

Vertical Focus is a subscription based on-demand consulting service that is designed to ensure that your marketing solutions are running at peak performance to support your changing business needs. We work with a variety of marketing automation tools such as Eloqua, Marketo, ExactTarget, Pardot, and more! With Vertical Focus for Marketing Automation, you can drive higher ROI, gain access to a full range of highly skilled experts on-demand, and free up resources to focus on your core competencies--all at a low, predictable monthly cost.

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To learn more about Vertical Focus, please Contact Us.